Avante Advertising Highlights What Businesses Can Learn from Sports
on October 10, 2018
Entrepreneurs learn early on that having a strategic advantage can make a huge difference in competition, performance, and overall success. Businesses that co-opt the right strategies ultimately maximize their chances for success; without a solid game plan, even the best ideas can easily flop. While many leaders look to lessons learned directly from a business, there are other areas of life where important lessons can be gleaned. Avante Advertising CEO Emilio Mayagoitia recently partook in an industry conference where discussions about the connection between sports and business were front and center.
Outlining the importance of both short-term and long-term goals, Emilio Mayagoitia mentioned that “businesses and sports teams have this in common”. He went on to elaborate that “strategies are crucial in tying in present performance with long-term progress; teams are focused on the here and now, but also how that will impact the next game or campaign”. While sometimes short-term and long-term plans can clash, most effective teams – both in the world of business and in sports – utilize strategies that ensure both sets of goals are optimized through identical actions.
Another crucial component that Avante Advertising emphasizes to clients is the role of branding in both arenas. Emilio Mayagoitia reminded the conference that “most sports teams are in constant flux” and that “within the span of a few years, hardly any of the same team members are still on the team”. Despite this, audiences remain loyal to and cheer on the sports teams out of brand loyalty. As businesses seek to expand their operations, the goal of effective branding should be one that exudes strong loyalty to the company as a whole.
Last but not least, Emilio Mayagoitia reminded the audience that the power of teamwork in both business and sports determines overall outcomes. In most team sports, there are many – if not dozens – of individuals all working together toward a broader outcome. Even in small businesses, this broader dynamic remains true. Each department relies on the others to fully actualize outcomes, meaning that exercises that build personal connections within the office are absolutely essential. Avante Advertising reminds clients on a regular basis that teamwork – or the lack thereof – can be a silent factor in producing both success and failure.
As leaders look for new strategies and ways in which to motivate employees, many are looking to the world of sports for inspiration. Avante Advertising understands the value of extracting beneficial lessons from every facet of life and will continue to apply such strategies in order to serve its large base of reputable clients.